opportunity to hear

s oportunitat de sentir, OTH
Def. del Termcat: Freqüència mitjana de vegades que una persona del públic objectiu ha contactat amb una campanya publicitària a través de la ràdio. Nota: Generalment s'empra la sigla OTH, que prové de la locució anglesa opportunity to hear.

English-Catalan dictionary. 2013.

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